marketing career program: 2 pathways

SEE WHERE REGIONAL STUDENTS ARE STUDYING THESE PATHWAYS: 

current CTE Enrollment

Learn More (VIDEO)

Marketing Pathway
People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies. 

Real Estate Pathway
People who work in real estate rent, buy, or sell property for clients. They perform duties such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.

---

marketing occupations

See the entire List with Job & Training Info!

No education requirements
Most jobs in these careers have no training or experience requirements; some might require a high school diploma.

• Models
• Door-to-Door Sales Workers, News and Street Vendors, and Related Workers

High school diploma
Most jobs in these careers require a diploma and some previous work experience.

• Cashiers
• Counter and Rental Clerks
• Demonstrators and Product Promoters
• Driver/Sales Workers
• First-Line Supervisors of Retail Sales Workers
• Parts Salespersons
• Retail Salespersons
• Telemarketers

Experience or associate’s degree
Most jobs in these careers require community or technical college training, related work experience, or an associate’s degree.

• Merchandise Displayers and Window Trimmers
• Wholesale and Retail Buyers, Except Farm Products
• Real Estate Sales Agents
• Solar Sales Representatives and Assessors

Bachelor’s degree
Most jobs in these careers require a four-year degree and often require related experience.

• Public Relations Specialists
• Advertising and Promotions Managers
• Marketing Managers
• Property, Real Estate, and Community Association Managers
• Sales Managers
• Market Research Analysts and Marketing Specialists
• Advertising Sales Agents
• First-Line Supervisors of Non-Retail Sales Workers
• Real Estate Brokers
• Sales Engineers
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Pathway information provided by the Illinois State Board of Education. Occupation videos and links provided by careeronestop.com